So today’s post is a bit of a different one. It is gonna be quite chatty just to warn you, I have a fair bit to say about going cruelty-free and what it means for me. This post is all about the first steps I am taking.

I have been thinking about making the switch to cruelty-free for a long time now. But in the past my love of products and brands was more of a priority. I then started to worry that if I became cruelty-free that I would be judged for not doing enough since I am mostly concerned with my consumption of makeup and beauty products as of right now (because this is where most of my money is spent and are areas of passion for me). I now feel like any action I take, big or small does make a difference. This is why I am focusing on my beauty stash first and then letting it trickle into other areas of my life. I would ultimately like to shop for only vegan beauty products, but I am prioritising solely cruelty-free as of right now as my first step.

Since the definition of cruelty-free has different meanings for different people, I thought I would explain how I am handling it. I know some have a problem with purchasing from cruelty-free brands who are owned by parent companies that test on animals. I am taking the stance that I think the brand itself being cruelty-free is enough for me (hope this doesn’t annoy anyone). This might change for me in the future, but for now I will still be purchasing from CF brands despite who owns them.


My plan for my beauty stash is as follows, use up all the non-CF items in my collection (in time) and move on. I have already spent the money on these products and some I do enjoy, it seems wasteful to throw them out. Some products I may destash because they might not work for me, but that is a reflection of the product. As I use up non-CF items, I will then replace them with Cruelty-Free products. Some products I will use until they are completely done because I do love to use them and I’m not rushing this process. With products I like but don’t love, I will allow myself a year from now to use them up (or as much as possible) and destash once I have gotten an extra years use out of them. I will be only be adding cruelty-free items to my beauty collection from now on.

As of right now, 36% of my makeup collection is non-CF, which I think is totally a manageable amount to replace. Some products I may not replace with an exact dupe because I already have enough products in that category, like bronzers for example. This means that going cruelty-free could help my makeup collection diminish (ever so slightly!). It will also help limit my spending on makeup because I won’t be able to purchase from the very luxury brands like Dior, Chanel, etc (not that I ever have though) because they test on animals. It will also help stop the impulse drugstore purchases because a lot of brands at the drugstore are non-CF friendly. Going Cruelty-Free will allow me to research products and brands to make sure they are okay for me to purchase, impacting the mindfulness of my beauty purchases, which will benefit my spending and mindset in the long run. The majority of my skin care routine is Cruelty-Free, with only a couple of products being non-CF, which means creating a skin care routine that is 100% Cruelty-Free seems like a goal I can reach in the near-future.

So what does this mean for my blog? Whilst I won’t be preachy or judgmental about Non-CF brands or products, I won’t be featuring products that aren’t Cruelty-Free on my blog anymore, unless it is an empties post, a project pan update or a dupes post. I am really keen to find Cruelty-Free dupes for some of my fave products like Estee Lauder Double Wear, Maybelline Lash Sensational or Khiel’s Midnight Recovery Concentrate. But I won’t be searching for any dupes until I have (nearly) used up my fave products to fill the gaps, rather than consuming more and wasting product. I didn’t know whether I should delete any posts on my blog or social media that involve Non-CF items, but I decided against this because this is a journey and it will be good to see how far I’ve come once I am 100% cruelty-free in my beauty stash.

A few websites/blogs were crucial in my decision to transition to Cruelty-Free beauty. Cruelty-Free KittyLogical Harmony and Ethical Elephant all have guides to brands, products, as well as reviews that help make the transition to Cruelty-Free really easy and less daunting. I used to think it would be so hard to find replacements for my fave products and that I would be limited, but these websites have helped me see that there is so much choice out there if you want to transition to a cruelty-free lifestyle whilst still being a beauty lover.

I hope this wasn’t too rambly or boring to read. I just wanted to write this down formally to make my decision official, as well as make myself accountable. This is just a few things that have been on my mind, I really recommend checking out the blogs I mentioned above if you want more info. It really is early days and a first step, I am excited to use up the Non-CF items in my collection (both makeup and other beauty products such as hair care and body care), and search for new favourite products that fit this decision and my preferences. Once I have found my feet with being Cruelty-Free, my choices about vegan beauty or parent companies might change, but I am trying to be as open as possible as I start. I can’t wait for new content on my blog and this new chapter in my life and I am excited to share it with you all!

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